The 10 Times The Deadpool Marketing Team Taught Us All How To Market A Film

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    DEADPOOL Ryan Reynolds is Marvel Comics’ most unconventional anti-hero, DEADPOOL. Photo Credit: Joe Lederer TM & © 2015 Marvel & Subs.  TM and © 2015 Twentieth Century Fox Film Corporation.  All rights reserved.  Not for sale or duplication.

    So Deadpool drops today and we’re super duper excited about it. You might have noticed we’ve been following the movie for a while now (you can’t blame us after that very awesome trailer they released).

    In the spirit of celebrating the release of one of our most anticipated movies of 2016, we decided to bring you something a little special. Just in case you’ve been wondering exactly how this R-rated movie came to generate so much buzz, well, find out below.

     

    10. When they released the trailer for a trailer. Kind of a trailercept…I’m sorry, I had to try.

    9. When they put up that awesome and very graphic billboard (which really could easily be interpreted as SkeletonShitL or SkullPoopL) 

    I remember saying to Fox marketing, “You don’t have the balls to put that up as a billboard.” Evidently… they have a very crowded sack. #deadpool #💀💩L

    Posted by Ryan Reynolds on Wednesday, January 13, 2016

    8. When they tried to sell an R-rated superhero movie as a romantic one

    7. The incessant sexual puns

    https://www.facebook.com/VancityReynolds/videos/vb.642780302532762/764493423694782/?type=2&theater

    Posted by Ryan Reynolds on Wednesday, February 3, 2016

    https://www.facebook.com/VancityReynolds/videos/vb.642780302532762/765432853600839/?type=2&theater

    Posted by Ryan Reynolds on Wednesday, February 3, 2016

    Touch yourself tonight. #deadpool

    Posted by Ryan Reynolds on Thursday, January 28, 2016

    6. That Trailer.

    5. When they put an interesting spin on an IMAX tweet

    4. When they came up with their own emoji and had an imaginary conversation with Kim Kardashian


    3. When they leaked the test footage that got the film made in the first place

    Deadpool test footage leakedUpdate : Ryan Reynolds is confirmed to be playing Deadpool Movie Releases :2/12/2016

    Posted by Deadpool on Wednesday, July 30, 2014

    Talk about getting people to listen to you.

    2. When they jumped on every possible excuse to promote the movie

    A very special message from your old pal #Deadpool.

    Posted by Ryan Reynolds on Thursday, January 21, 2016

    Betty White was born 94 years ago today. Some time later, this movie got made. Coincidence? #deadpool

    Posted by Ryan Reynolds on Sunday, January 17, 2016

    I remember saying to Fox marketing, “You don’t have the balls to put that up as a billboard.” Evidently… they have a very crowded sack. #deadpool #💀💩L

    Posted by Ryan Reynolds on Wednesday, January 13, 2016

    1. We leave number one to you the audience. Share with us what your favourite Deadpool marketing idea