Sony Debuts New TV Spot For Pixels

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Pixels posterSony has debuted a new TV spot for it’s upcoming arcade comedy-action film, Pixels and it’s hilarious.

Pixels tells the story of how aliens misinterpret video-feeds of classic arcade games as a declaration of war against them and attack Earth, using the games as models for their various assaults. President Will Cooper has to call on his childhood best friend, ’80s video game champion Sam Brenner, now a home theater installer, to lead a team of old-school arcaders to defeat the aliens and save the planet.

Directed by Chris Columbus and Scripted by Tim Herlihy and Timothy Dowling, the film stars Adam Sandler, Kevin James, Peter Dinklage, Michelle Monaghan, Josh Gad and Brian Cox.

Pixels is due to hit theaters later this year on July 24. Check out the new TV spot below and the first trailer further down.