The film was originally released in June and went on to gross $16.7million. No official word has been released yet on why the movie is being reintroduced to cinemas, but you could probably guess that its either a move to recoup some more money on the film (especially since the recent success of Straight Outta Compton) or an attempt to bring the movie back into the audiences’ consciousness (especially if they think it is Oscar worthy).
The film’s 88% rating on Rotten Tomatoes as well as the critical acclaim poured on its lead actor, Shamiek Moore, if taken advantage of, might just be what will give the film the much needed boost, and probably gross more than it did during its first run at the theaters.
As I’ve insisted quite a few times, I think Sony is missing a huge opportunity to market Dope in Africa, especially Nigeria. The director is an American of Nigerian origin, the lead character has a Nigerian surname, and the general youthfulness of the film is very likely to make it an appealing one to the cinema-going Nigerian audience. It might feel like a huge risk, but with the right marketing approach, I think the movie will do very well.
Do you think Dope will do well in Nigerian cinemas? Please share your thoughts with us in the comment section.