This year’s summer movie lineup is surely one we’ll remember for a while still. From Furious 7 to Mad Max: Fury Road to Jurassic World and all the movies in between, we had so much blockbusters to choose from. The summer lineup was so impressive that the average cinephile did not really have to defend going to the cinemas every weekend. There usually was one movie or another worth seeing, week in, week out. The lineup was so impressive that this summer (2015) emerged the second-highest grossing summer ever at the box office.
The box office was not the only place records were broken this summer. Piracy-tracking firm Excipio, calculated that movies were illegally downloaded about 85.34 million times between June 21 and September 9 (a whooping average of more than 1 million downloads per day), which represents a 29% increase from last year’s numbers.
Mad Max: Fury Road took the top spot on this undesirable list (at least for the producers and distributor), having been downloaded 22.9 million times, well ahead of Jurassic World with 18.6 million. Avengers: Age of Ultron (15.87 million), Insurgent (14.46 million), and Terminator: Genisys (13.94 million) completed the top five.
For a while now, I’ve been trying to make sense of how Mad Max: Fury Road, the most critically acclaimed action movie of the summer, also with very strong word of mouth, did just a little over $350million at the world wide box office, earning even less than Terminator: Genysis, which had a 26% score on Rotten Tomato. I think it’s safe to leave the bulk of the blame at Warner Bros’ door for not doing enough to promote the film.
On the issue of combating piracy, Paramount the six major Hollywood distributors just last month, sued nearly 30 movie streaming and download sites under the MovieTube umbrella copyright infringement. This move led to the closing down of the site, but in no way means victory over the scourge of illegal downloads, which costs these studios billions of dollars in revenue every year.
Source: Digital Trends.com