After a very successful opening weekend, Steven Spielberg’s Jurassic World has continued its Box Office domination this weekend, with an impressive $102 million in the U.S and $160 million earning at the International Box Office, bringing its total earnings to $981.3 million. This makes it the second-biggest week 2 earner in history (number one is Marvel’s Avengers).
Where it not for the Dinosaur-size earning of Jurassic world, the star of the weekend would have been Pixar’s Inside Out, which made $91 million in the U.S and $41 million internationally. The film’s U.S earnings is the highest opening weekend ever for an original property (non-sequel, non-sourced work), passing the previous best debut set by Avatar ($77 million) in 2009. It is also the second highest Pixar opening of all time, just behind Toy Story 3.
20th Century Fox’s Spy starring Melissa McCarthy came in third place in the U.S with a total earning of $10.5 million, which brings its total earnings to $74.4 million. Not too bad for a movie made on a $65 million dollar budget.
Dope came in fifth place with an opening weekend gross of $6 million, which is way below the $10-12 million that analysts had hoped for. A number of factors have been put forward for the relatively poor opening of the film (wrong release strategy, wrong timing, wrong marketing, etc), but the truth remains that the film has done well for a film that was originally produced on a budget of $2.5 million (although Open Roads later acquired the distribution rights for $7 million).
Also, I think the distributors should look into bringing the film to Nigeria and Africa as a whole. It looks like the kind of movie people want to see. I might be wrong, but the bulk of movie goers in Nigeria are somewhere between 16 and 35. That kind of market is likely to be very open to a film like Dope, provided the right marketing strategy is in place.
Have you seen Jurassic World? Do you think it’s worth the hype? Share with us your thoughts on this and others in the comment section below.