Multichoice (DSTV) through Africa Magic, has had the upper hand in the PayTv business as regards to Nollywood content. This might be about to change however, with the news of a deal been penned between subscription-based VOD service, IrokoTv and cable network operator Startimes.
According to TechCabal, the deal which will be signed tomorrow at the content market industry conference, MIPTV in France will see Startimes air exclusive Nollywood content. They would do this with the introduction of two new Channels, IROKO Play and IROKO Plus.
IROKO Play will be available on the StarTimes Basic bouquet – which costs N1, 000 to access and iROKO Plus will be available on Unique bouquet which would cost N3,000 and will have more updated and premium Nollywood movies.
According to Jason Njoku, CEO of IROKOtv, “Launching IROKO Play and IROKO Plus on Startimes is an exciting milestone for IROKO. StarTimes are very much focused on bringing the very best entertainment to as many people as possible at an affordable price, which is why this new landmark partnership is so befitting”.
Even though the deal favours both parties, IROKOtv has confirmed that Startimes is the paying party in the deal.
What this news means for Africa Magic is not yet known (if it will mean anything), but this might be the beginning of a healthy competition for Nollywood content.