IROKO TV seems to be in the news a lot this week. Obviously, someone has been very busy negotiating deals these past few months.
Earlier in the week, we brought you news of a deal being signed between subscription-based VOD service, IROKO Tv and cable network operator Startimes. This time, the news is that IROKO TV is to support the launch of Netflix’s dedicated Africa section.
American streaming site, Netflix, began streaming Nollywood movies on its platform about a week ago, and the move now is to have a dedicated section to cater for its African audience.
According to CEO of IROKO TV, Jason Njoku, ‘Obviously with 57m subscribers globally, working with Netflix is a great first step to widening or at least improving the visibility of Nollywood, which again is super important to us at iROKO.’
This deal is sure good news for Nollywood and we hope this development is the first step in Netflix bringing its services to Nigeria (or maybe it confirms they won’t).