Aside from the movies themselves, the process of promoting a new film is one of the things that fascinate me the most in Hollywood. Week after week after week, studios have to come up with new and original initiatives to promote their films. Because of the sheer number of films being released, steps have to be taken so that each film is presented in a unique way and is not drowned in the ocean of other movies being promoted at any given time.
It is for the reason above that Ridley Scott’s The Martian caught my attention. Now, very little seems to surprise when it comes to promotion, but I found it very interesting what Fox did recently.
To promote the film among science enthusiast (and consequently create free media buzz around the film), Fox, over the weekend screened The Martian to the astronauts/crew of the International Space Station, and apparently, they loved it. One of them even tweeted about it from space.
— Kjell Lindgren (@astro_kjell) September 20, 2015
Based on the novel of the same name by Andy Weir, The Martian follows the story of Mark Watney, an astronaut who gets left behind on Mars by his crew. Originally thought to be dead, he ends up inspiring a long-shot rescue mission. The only problem is he still has to survive on his own for several years before the rescue mission gets to him.
The film stars Matt Damon, Kate Mara, Jessica Chastain, Chiwetel Ejiofor, and Jeff Daniels.