IMAX Coporation and Filmhouse Cinemas, Nigeria have just announced that an agreement has been reached between both parties for the establishment of an IMAX theatre in Lagos, Nigeria, the first of its kind in the West African region.
The deal which was announced at CineEurope, which is currently ongoing in Barcelona, Spain, comes as part of IMAX’s expansion efforts in Africa, where it recently signed its first ever-deal in Angola, and added four new theaters to its chain in South Africa.
Speaking on the agreement, Andrew Cripps, President, IMAX EMEA, said, “We are delighted to join forces with Filmhouse Cinemas and enter Nigeria, which represents a key strategic move for our expansion in Africa.”
“As the biggest economy on the continent and a market that is extremely under-screened, we believe that together with Filmhouse we can seize the mutual growth opportunities that exist in Nigeria and bring the world’s most immersive cinematic experience to more audiences across the country,” he said.
Kene Mparu, CEO, Filmhouse Cinemas added, “Our mission is to establish the best movie-going experience in Nigeria. IMAX will help us realize this goal by delivering an immersive and differentiated experience previously unavailable to Nigerian moviegoers.
“As we continue our aggressive expansion plans, IMAX will serve as an anchor attraction in our multiplex in Lagos, redefining the premium cinema experience in Nigeria. We are proud to be the first to introduce IMAX in the country and look forward to broadening its reach.”
It might still be a while before we get to start going to IMAX theaters, since they plan on locating it in a new construction project, but it is big news for cinema goers in Nigeria. Finally, we too can get the IMAX experience without having to go out of the country for it. Hopefully with time, they’ll also bring on Nollywood films on IMAX. I really cannot wait.