AMC’s new series Fear the Walking Dead premiered on Sunday, and it did so in grand style, setting a new record for the biggest American cable television premiere of all time, with 10.1 million viewers.
More importantly (for AMC at least), the episode delivered 6.3 million adults in the 18-49 category, which is a very coveted demographic, seeing how interested advertisers are in it. This now means AMC is home to three of the top five cable premieres of all time, with Fear the walking Dead joining Better Call Saul and The Walking Dead.
Speaking on the development, Charlie Collier, president of AMC and SundanceTV said, “Thank you and congratulations to Robert Kirkman, Dave Erickson, the brilliant executive producers and the entire cast and crew of ‘Fear the Walking Dead.”
“It is increasingly difficult to evaluate a show’s success on night one. However, we are releasing these live/same day ratings because ‘Fear the Walking Dead’ delivered record-breaking numbers that are all the more special in this era of time-shifted viewing and audience fragmentation. To have a companion series to the #1 show on television driving communal, urgent viewing, social activity and pop cultural relevance of this magnitude is truly differentiating. Of course none of it is possible without the fans, whose passion leads to these remarkable results.”
The first three minutes of the premiere episode are available on YouTube, but you can’t watch it in Nigeria if you don’t have VPN. However, you can watch the show’s trailer below.