Directed by Alex Kendrick (from a Screenplay co-written with his brother, Stephen Kendrick), War Room amassed an estimated $9.4million during the weekend, adding to its impressive $11.4 million gross in its first week. This brings the film’s total to over $20million. An impressive feat for a film that was made on a budget of just $3million.
It’s not very hard to see how the film did so well. First, War Room is the only Christian/faith based film that has hit cinemas in a while, and provides the perfect contrast for the craziness of the summer movie lineup that we’re just coming out of. Also, the film is the Kendrick brothers’ latest work since they released Courageous in 2011.
Straight Outta Compton despite being dethroned was still able to pull in an impressive $8.8million, and it is expected that the film would have crossed the $150million in the US by now.
A lot has been said about how Straight Outta Compton has been able to surpass all expectations and what not, but personally, I feel the reason the movie has done so well is because it was able to bring into the cinema hall, a lot of people who ordinarily would not be caught dead there. It had a cross-cultural appeal and the team responsible for its promotion were smart enough to take advantage of this.
What’s more interesting is that I’m almost certain that the film would do even better at the ancillary/downstream (especially DVD) market than it did at the cinemas.
Two new movies were released: A Walk in the Woods and The Transporter: Refueled. The former went on to beat all expectations, earning a total of $8.3million during the three day weekend. The Transporter: Refueled on the other hand did very poorly, earning $7.1million, despite being released in almost 3,500 theaters.
Mission: Impossible-Rogue Nation continued its impressive run, earning $7.2million in the US, bringing its worldwide total to over $500million.
In case you have not seen it, you can catch the War Room trailer below.